March 28th 2018
Publisher Spotlight: Increasingly, Mass Media Publishers & Revlifter

The OutPerform Podcast

On this special Outperform episode, members of our innovative Publisher Development team, Alison Chew and Cassandra Scarbeck, spotlight a few select publishers/affiliates that they think are adding value to advertisers' affiliate programs.

They review who they are, what they're doing and what sets them apart in the crowded affiliate marketing landscape.


Show Notes

On this episode you'll learn about:

  • Two exciting technology partners out of the UK and how they're helping advertisers outperform and drive incremental revenue
  • A publisher that is helping retail advertisers increase their shoppers' basket sizes on average of 12%
  • How this publisher is driving truly incremental revenue for merchants - all on a risk-free pay for performance basis
  • Some well-known Mass Media publishers with massive followings and how they're partnering with brands to monetize their extensive long-tail content online
  • An innovative publisher that's creating personalized deals tailored to the individual shopper in REAL TIME that are on-brand for each advertiser


Links from the Episode

Episode Transcription

Publisher Development Capabilities at Acceleration Partners

Podcast: Why Publisher Development is Crucial to Affiliate Marketing

Quick Guide: Key Players in the Affiliate Marketing Model

Performance Partnerships: Growing Your Affiliate Program with Nontraditional Partnerships


Conde Nast



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