Why Affiliate Marketing Should Be Taught In Universities

The Outperform Podcast

Why Affiliate Marketing Should Be Taught In Universities

(Listen time: 23:40)

More About this Episode

An unfortunate truth is that many universities do not teach their marketing and business students about affiliate marketing. And, if they do, the information is often outdated and inaccurate. This is a disservice to marketing and business students as well as a huge missed opportunity for universities.

Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.

 

Show Notes

  • What Veronica did – and didn’t – learn about affiliate marketing in college and how that influenced her career.
  • What MIT students wanted to know about affiliate marketing when Veronica was invited to teach a class on the model.
  • How Acceleration Partners’ Affiliate 101 education initiative is designed to help improve the level of information universities provide to their marketing students on the affiliate model.
  • Why it’s so essential for universities to include a robust section on the affiliate model to their students who are seeking a marketing and/or business degree.

 

Links from the Episode

Episode Transcription

5 Reasons Why Affiliate Marketing Should Be Taught in College

Don't Miss an Episode!

Subscribe to Outperform on your platform of choice below

What does it mean to Outperform in Marketing & Business Partnerships?

What are the world’s leading brands and savviest performance marketers doing to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth? Join us on the Outperform with Acceleration Partners podcast to explore this very question. You’ll hear insightful, valuable and eye-opening discussions about what it truly means to outperform in your marketing and business partnerships.

Connect Socially!

Gain some useful insights from this Outperform podcast episode? If yes, we’d greatly appreciate your rating and/or review on Apple Podcasts. You can also subscribe so you don’t miss an episode!

Suggestions for an episode topic? We’d love to hear it! Email us at: [email protected]