How Trademark Plus Partnerships are Improving Affiliate Program Performance

The Outperform Podcast

(Listen time: 20:35 )

More About this Episode

On this episode, Jenn McAlinden, Senior Account Manager of Digital Strategy at Acceleration Partners, educates and enlightens us on how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.


Show Notes

  • What Trademark Bidding is in affiliate marketing.
  • Why Trademark Bidding/Trademark Plus is unique to affiliate marketing.
  • How brands are leveraging their affiliate partnerships to effectively run Trademark Plus campaign within their affiliate programs.
  • The process Jenn and our affiliate program management team follow to customize Trademark Plus campaigns for clients.
  • How Trademark Bidding / Trademark Plus campaigns are helping brands prevent competitors from bidding on their branded search terms.


Links related to this episode

Episode Transcription

Quick Guide to Trademark Bidding (one-pager)

[Case Study] Increasing Revenue and Brand Control with Trademark Plus Affiliate Partnerships

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Acceleration Partners
Acceleration Partners

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