How ButcherBox Grew Revenue to $30M in 2 Years

The OutPerform Podcast

On this Outperform podcast episode we chat with Mike Filbey, co-founder of ButcherBox, about how they’ve grown the company to over $30 million in just over two years marrying pay-for-performance with influencer marketing.

Show Notes

Tune in to this episode to hear:

What ButcherBox is/does
The inspiration for this business model
ButcherBox’s marketing structure and why they decided to set it up this way
The different marketing tactics that they tried and why they settled on their current model
The types of influencers ButcherBox partners with for their marketing campaigns
How ButcherBox tracks and measures the success of their pay-for-performance influencer marketing campaigns
The unique way ButcherBox compensates their influencer partners
Percentage of customers (to date) that have been acquired from ButcherBox’s marketing strategy
How ButcherBox finds and recruits their influencer partners and ensures that they are brand-aligned
Challenges that they’ve faced finding and partnering with influencers on a pay-for-performance basis
Advice from Mike on how establish and grow your business with performance partners.

Links from the Episode

Episode Transcription

https://www.butcherbox.com/

https://justcook.butcherbox.com/

https://www.butcherbox.com/about-the-box/

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