This spotlight is part of Acceleration Partners’ ongoing blog series where members of our Partner Development team highlight different partners from across the region. This month, we caught up with Megan Stephenson, Merchant Development Manager, International at Wildfire.
Can you explain what Wildfire does and how advertisers can benefit from working with your company?
Wildfire works with predominantly financial institutions and FinTech companies to help them develop online shopping rewards programs, such as cashback, with our white-label platform. Wildfire enables advertisers to promote their brands within the loyalty and rewards programs of notable companies like Microsoft, Samsung, and Revolut. By working with Wildfire, advertisers will have an infinite number of opportunities to incrementally grow their affiliate program. Through our platform, advertisers gain exposure to massive audiences of potential new customers through the combined impact of the millions of end-user shoppers our current clients bring to the table. They can quickly scale-up their affiliate program without having to build relationships affiliate-by-affiliate. Our consumer reach continues to grow; our Business Development team is creating partnerships with new companies every day looking to expand their engagement with consumers by offering a loyalty platform that allows them to earn rewards and save money when shopping at any of our retail merchants.As you’ve mentioned, Wildfire has some big partners, including Microsoft and Revolut. Can you describe how these partners stay on-trend in the affiliate space and what plans Wildfire has for continued growth?
Wildfire’s rewards platform addresses companies’ key challenges in the following ways:- Enables them to participate in the customers’ online shopping journey from brand discovery all the way to conversion
- Reinforces brand recognition and positive association by being the entity delivering the customer valuable coupons and discounts
- Reduces customer acquisition cost (CAC): cashback rewards for the customers are actually funded by merchants’ e-commerce affiliate marketing budgets
- Contributes to Annual Revenue per User (ARPU) expansion: companies earn a percentage of the cashback paid by merchants when the customers make their purchases
- Drives tender preference for banks and issuers: For banks/issuers, the user is typically opting-in for a cashback browser extension from their card or primary financial institution. The consumer can do the simple math because if they are using their credit card or bank’s program where they already get cashback, the additional merchant-funded cashback on shopping augments that reward, so they are more likely to use the preferred card to pay and effectively “double stack” their rewards.
