This spotlight is part of Acceleration Partners’ ongoing blog series where members of our Partner Development team highlight different partners from across the region. This month, we caught up with Megan Stephenson, Merchant Development Manager, International at Wildfire.
Wildfire works with predominantly financial institutions and FinTech companies to help them develop online shopping rewards programs, such as cashback, with our white-label platform. Wildfire enables advertisers to promote their brands within the loyalty and rewards programs of notable companies like Microsoft, Samsung, and Revolut.
By working with Wildfire, advertisers will have an infinite number of opportunities to incrementally grow their affiliate program. Through our platform, advertisers gain exposure to massive audiences of potential new customers through the combined impact of the millions of end-user shoppers our current clients bring to the table. They can quickly scale-up their affiliate program without having to build relationships affiliate-by-affiliate.
Our consumer reach continues to grow; our Business Development team is creating partnerships with new companies every day looking to expand their engagement with consumers by offering a loyalty platform that allows them to earn rewards and save money when shopping at any of our retail merchants.
Wildfire’s rewards platform addresses companies’ key challenges in the following ways:
In an uncertain economic environment, consumers usually tend to pull back on spending (although you wouldn’t know it from the US January 2023 consumer spending report!) That said, when times are “bad,” saving money becomes a necessity instead of just a nice-to-have.
With that in mind, our white-label rewards platform is uniquely positioned to help our clients deliver consumers a seamless way to earn cashback and apply coupons, saving money on their online purchases. But aside from delivering rewards to end-user shoppers in their natural shopping flow, our platform also addresses the full consumer shopping journey, from brand discovery to consideration and conversion to advocacy.
Wildfire already offers browser extensions for all the major desktop browsers, which act as shopping companions to surface merchant cashback and coupon opportunities, as well as for iOS and Android on the mobile side. Our team is working on additional product innovations and enhancements that will drive brand discovery and higher conversion rates for merchants and in turn offer more shopping benefits to our clients’ end-user customers.
We will also continue our pursuit of global expansion by building relationships and launching shopping rewards programs for clients in UK, LATAM, EMEA, and MENA.
Reward Day—it would be a day dedicated to treating yourself. On this annual holiday, people would be encouraged to pamper themselves, get away with someone they don’t get to see that often, or just sleep in. Like an annual pat on the back.
Author: Acceleration Partners