The OutPerform Podcast
(Listen time: 14:05)
Customer Lifetime Value has grown in importance over the past few years across all industry verticals, but especially for brands who have a subscription or reoccurring service business model.
In this episode of Outperform we’re joined by Heather Creamer, an Associate Account Director here at Acceleration Partners with over 9 years of experience in affiliate marketing program management. We discuss the role of customer lifetime value – or LTV – in affiliate marketing and what brands need to do to effectively maximize that performance element in their affiliate programs.
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
What are the world’s leading brands and savviest performance marketers doing to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth? Join us on the Outperform with Acceleration Partners podcast to explore this very question. You’ll hear insightful, valuable and eye-opening discussions about what it truly means to outperform in your marketing and business partnerships.
Gain some useful insights from this Outperform podcast episode? If yes, we’d greatly appreciate your rating and/or review on Apple Podcasts. You can also subscribe so you don’t miss an episode!