The OutPerform Podcast
(Listen time: 12:44)
Return On Ad Spend (ROAS) has long been an important metric in traditional paid marketing channels (paid search, paid social, display, etc.). As affiliate marketing’s prominence has grown in the past few years – as well as its budget allocation – brands are looking more closely at this metric within their programs.
In this episode of Outperform, we’re joined by Tara Watson, an Affiliate Program Manager at Acceleration Partners, to discuss return on ad spend, its role within affiliate marketing and why affiliate’s CPA model tends to equate to higher ROAS.
Conversion Path Insights: 3 Key Takeaways to Increase ROAS in Your Partner Marketing
What are the world’s leading brands and savviest performance marketers doing to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth? Join us on the Outperform with Acceleration Partners podcast to explore this very question. You’ll hear insightful, valuable and eye-opening discussions about what it truly means to outperform in your marketing and business partnerships.
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