Fitness Brand Strengthens Partner Relationships, Boosting AOV 8% in Two Months

During the early days of the COVID-19 pandemic, when at-home fitness sales surged, many brands were not prepared to accommodate the unparalleled demand. Acceleration Partners’ client, a leader in home fitness for more than 30 years, was faced with several out-of-stock products or delayed shipping times. This was problematic for the fitness brand’s affiliate partners, who did not receive a commission on the purchase of any item unavailable to ship within 10 weeks. After several affiliate partners left the program to promote competitors or switched to third-party retailers, it became critical for the fitness brand and the Acceleration Partners client services team to find a solution to stop the exodus of valuable partners.

 

Learn how we helped this fitness brand creatively drive volume and strengthen partner relationships

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