The third-largest economy in the world, Japan offers many opportunities for brand growth. Its unique culture and business etiquette mean that brands must tailor campaigns to market nuances.
A large global software company – offering B2C cybersecurity – looked to increase revenue via their affiliate program in Japan but lacked the local internal resources and language capabilities to hit campaign goals. They approached Acceleration Partners to launch an in-market affiliate campaign.
As a direct result of the team’s in-market, data-driven strategy, this global cybersecurity software brand successfully engaged with its program partners and increased revenue from the Japanese market during their “Summer Campaign”, compared to the previous year’s performance.
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