Affiliate marketing has quickly become one of the most successful marketing techniques, regardless of brand size. If you’re getting ready to launch a campaign for the first time or expanding your program, use this guide to popular affiliate strategies to identify the best opportunities for your affiliate partnerships.
First: What Is Affiliate Marketing?
At its simplest, affiliate marketing involves partnering with a third-party publisher to promote your brand’s products or services. In exchange for the promotion, affiliate partners typically earn a commission based on pay-per-sale, pay-per-click or pay-per-lead models. There are a variety of affiliate partner types, ranging from bloggers to content creators to comparison, review and deal sites. Depending on your needs, you can mix and match affiliate types to create a multichannel approach that works for your brand.
