Brand to Brand Partnerships

A brand to brand partnership refers to a marketing strategy between two noncompeting brands. This type of partnership enables brands of similar values or customer demographics to leverage each other's customer base and reach.  Campaigns can be anything from a competition on social media, to a placement on-site, a newsletter feature or even a co-branded product. 

Managing and Tracking
Brand to Brand Partnerships

The affiliate channel allows brands to run their brand to brand campaigns through the pay-on-performance model and carefully track the success of each campaign. If you want to get the most out of a brand to brand partnership, it's vital to track, review, and optimize your campaigns. Without monitoring your efforts and evaluating the outcomes, it's harder to judge if a brand to brand partnership has been successful or not.

Brand to Brand Partnerships

Brand to Brand Partnerships 101

Brand to brand partnerships can generate incremental revenue while enhancing your audience, reputation, and overall brand strategy. Any successful brand partnership strategy should be planned carefully, focusing on selecting brands that have similar targets, values, and demographics to your business. Read this blog from founder and Chairman of the Board, Robert Glazer, to learn how to get the most from brand to brand partnerships.

Read the Blog

Brand to Brand Partnerships

Learn how to make brand to brand partnerships work for your partnership marketing program.

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