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How Trademark Plus Partnerships are Improving Affiliate Programme Performance

The Outperform Podcast

More About this Episode

On this episode, Jenn McAlinden, Senior Account Manager of Digital Strategy at Acceleration Partners, educates and enlightens us on how brands are using Trademark Bidding and Trademark Plus within their affiliate programmes to help prevent competitors from bidding on their branded keywords in paid search campaigns.


Show Notes

  • What Trademark Bidding is in affiliate marketing.
  • Why Trademark Bidding/Trademark Plus is unique to affiliate marketing.
  • How brands are leveraging their affiliate partnerships to effectively run Trademark Plus campaign within their affiliate programmes.
  • The process our affiliate programme management team follow to customie Trademark Plus campaigns for clients.
  • How Trademark Bidding / Trademark Plus campaigns are helping brands prevent competitors from bidding on their branded search terms.


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Episode Transcription

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What does it mean to Outperform in Marketing & Business Partnerships?

How are the world’s leading brands leveraging affiliate marketing and affiliate partners to attract high-value customers, generate incremental sales and drive faster growth? Join us on the Outperform with Acceleration Partners podcast to explore this very question. You’ll hear insightful discussions about what it truly means to outperform in your marketing and business partnerships.

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