Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from across the world.
This month, Vikki Danielson, Senior Publisher Development Manager at Acceleration Partners, chatted with Bharat Sharma, COO at Affinity Global Inc.
Affinity is a global ad tech company that creates user engagement products for branding and performance goals with the sole purpose of enhancing user experience. Affinity has five dedicated business units that provide solutions for both sides of the digital advertising industry – advertisers and publishers.
Affinity (Siteplug & VEVE) is in the business of meeting performance goals for brands globally. This is possible due to our strategic partnerships with leading phone manufacturers (OEMs), browsers, search engines, several domain parking companies, domain owners and various related mobile & desktop applications.
Our alliances help us get access to 500mn+ global users especially from rich markets such as North America, Brazil, UK, Germany, Southeast Asia and India.
In addition to the wide & diverse reach, we are able to drive high performance for our brands due to our innovative ad formats – SiteDirect, SiteSuggest, Tiles, Notification Ads and Offers Engine.
Siteplug & VEVE are marketing platforms that help brands achieve their performance goals such as digital sales, engagements, drive installs and content consumption in addition to other customized KPIs. We have engineered and designed five products that assist the user at various points of their online journey and enhance their overall experience with the brand.
These products and their capabilities include:
Brands lose billions of dollars due to the loss of users to competitor ads. Users are easily distracted to compelling competitor ads, especially if they end up navigating to typo domains.
In some cases, the users may also land up on malware-infested sites. Our research suggests that over 50% of users end up clicking on competitor ads and 20% of those users make a transaction with a competitor brand. Here’s where brands can use Siteplug products to ensure their high-intent users are not lost and are safely and swiftly landing on their preferred brand destination.
In some cases, brands have seen a 10% uplift in their overall digital sales. Siteplug products are built to enhance the users’ experience, especially if they make a browsing error or by simply assisting them early on in their search journey. Over time this also ensures deep brand loyalty as the user tends to get spoiled with the convenience provided by the brand.
VEVE is a performance marketing platform that connects brands with OEMs and browsers using intuitively native-looking ad formats that perform.
Owing to our varied publisher partnerships from across the globe with OEMs, browsers, telcos and multiple desktop/mobile applications, we have access to over 200 million desktop and mobile users. VEVE ad formats engage the users uniquely through their online journey and our backend algorithms have the capabilities to smartly choose the content that is exposed to the user based on their historical click/purchase pattern.
These two attributes ensure consistent and high conversion rates for our performance campaigns. Signing up on a platform is an easy two-step process. Share the tracking URL and basic creative assets such as logos and ad copies (only in case of Notification Ads and Offers Engine).
Confidence comes only with experience, growth and a fearless vision. In our case, we have a great product, rich global publisher partnerships and scores of advertisers who have met and exceeded their performance marketing objectives with us.
In the past five years, we have generated more than $500 million in sales for our brands and our vision is to deliver $5 billion in the coming few years.
Any brand from any vertical who is in need of high-intent or in-market users can take advantage of our platform and we will guarantee consistent conversion rates.
Yes, indeed! In this fast-changing ad tech world, we are doing our part to enhance the industry and add more value. As research and development has always been our priority, especially to identify attractive and efficient ways for brands to reach consumers, we have recently invested time into building a content monetization solution. More on this will be divulged later this year.
For brands who would like to learn more about Affinity’s platform and how they helps brands reach audiences across the globe, reach out to our world-class Publisher Development team!