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Charting the Course for Proactive Partnership Marketing in 2024

As the curtains fall on 2023, Acceleration Partners presents a detailed analysis of the partnership landscape. Our global client portfolio has been scrutinised to bring you insights that illuminate the trends and strategies that will be shaping the future of partnership marketing in 2024 and beyond.

Here’s a sneak peek into some highlights found in this report:

  • 14% Net Revenue Surge: Unpack substantial growth driven by elevated AOV and strategic manoeuvres.
  • Mobile Shopping Triumph: Explore the rise of mobile orders, especially among Gen Z. Uncover strategies for mobile commerce.
  • Cost Efficiency Tactics: Learn about saving $34 million in commissions, turning challenges into opportunities.
  • Unconventional Partnerships: Explore trends like Connected TV and TikTok, highlighting tech-driven affiliate marketing diversification.
  • Navigating Uncertainties: Uncover focus on post-purchase metrics and reliance on proven partnerships in uncertain times.
  • Influencer Success: Discover brands’ success with nano- and micro-influencers, leveraging personalised strategies for engagement and revenue.

2023 AP Client Recap with 2024 Insights