New Opportunities in Partner Marketing with Josh Lapidus, Home Depot
The OutPerform Podcast
(Listen time: 31:01)
More About this Episode
In his role as Manager of Paid Media Strategy and Performance Partnerships, Josh Lapidus engages with a wide variety of partnership types to help Home Depot build and optimise their paid and partner marketing initiatives.
In this Outperform episode we discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships.
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What are the world’s leading brands and savviest performance marketers doing to create transparent, high-value partnerships that bring more customers, incremental sales and faster growth? Join us on the Outperform with Acceleration Partners podcast to explore this very question. You’ll hear insightful, valuable and eye-opening discussions about what it truly means to outperform in your marketing and business partnerships.
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