Employee Spotlight: Martin Upton

Marketing agency powering 200+ brands globally since 2007

CONTENT

What's on this page

AI Summary

Martin Upton is an Associate Account Manager on AP’s key accounts team, where he focuses on reporting, translating data into clear client narratives, and screening partners for opportunities that fit each client’s needs. He joined AP for the remote culture and flexibility, and has stayed for the people.

Three years into affiliate marketing, Martin believes partnership marketing will eventually eclipse traditional digital marketing entirely. Outside of work, he’s mostly in the Colorado mountains hiking, snowboarding, or climbing, with a stop at Ace Eat and Serve when he’s actually in Denver.

Can you tell us more about your role at Acceleration Partners as Associate Account Manager and what that involves?

I sit on our key accounts team and get to support some great clients. My day-to-day involves a good bit of reporting, as well as pulling important strategic insights from those reports and communicating them to the client in easy to digest stories. I also connect with quite a few partners on a weekly basis to screen them for unique opportunities that might be suited for my clients.

In your role, which aspects do you enjoy the most?

Not going to lie, I like the holiday madness.

What attracted you to working at Acceleration Partners?

Originally it was the remote work environment, bring-your-own-device, and unlimited PTO. Now that I have been here for a while, I can easily say my favorite part is the great people I get to work with every day.

Having worked in affiliate marketing for almost three years, what excites you most about the industry?

I believe that affiliate or partnership marketing will absolutely eclipse traditional digital marketing in the years soon to come.

What’s the best piece of career advice you’ve been given?

Negotiate everything!

As a fellow Denver employee, what’s your favorite thing to do/see in the city?

Ace Eat and Serve restaurant is probably my only favorite thing to do IN the city. Most of the time, I am in the mountains hiking, mountain biking, camping, snowboarding, or climbing.

THE PARTNERSHIP MARKETING REPORT

GET THE DATA ON WHAT’S DRIVING GROWTH IN 2026: