GoToMeeting’s B2B Affiliate Programme Yields 725% Increase in Paid Accounts
The global B2B GoToMeeting affiliate programme covers 32 countries, across three regions (North America, EMEA and APAC). Acceleration Partners and GoToMeeting understand the importance of having someone who speaks the local language, has expert knowledge of affiliate marketing and the cultural nuances of the region(s) in which they work. Having experts in each market ensures that strategies are tailored to regional nuances and local partner preferences.
Discover how Acceleration Partners worked with GoToMeeting to create a strategy that supported brand growth and increased the number of paid accounts in the affiliate channel, while maintaining a target CPA.
increase in paid accounts period-over-period (PoP)
increase in free trials PoP
increase in action
active partners PoP
increase in click active
Acceleration Partners identified areas of opportunity around partner recruitment, activation, and optimisation. Then the team created a curated list of global partners to boost GoToMeeting brand awareness. Each partner was targeted with personal email messaging, which included sign-up links and GoToMeeting product information.
AP offered a three-month CPA increase to high-value content partners in exchange for a review or blog post.
AP worked to foster new partner relationships on a global scale.
Fresh and captivating new content, along with CPA increases and bonus incentives helped the team leverage partnerships.
These efforts allowed GoToMeeting to expand its market share and transform the affiliate programme into one of its most valuable channels.
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