Swarovski Successfully Migrates Their Global Affiliate Program
Swarovski wanted to migrate its affiliate program to one affiliate platform. The client had a complex global affiliate program covering 20+ countries and conducted a brand repositioning concurrently. With guidance and strategic support from the Acceleration Partners global team and established in-market partner relationships, Swarovski successfully migrated their affiliate program in three weeks.
81% of partners sale-active in two weeks
98% of total revenue migrated in three weeks
Swarovski wanted to migrate its affiliate program to one affiliate platform. The challenge this luxury jewelry brand and their partnership marketing agency, Acceleration Partners, faced was two-fold:
- Their affiliate program covers 20+ countries, all of which were tracked individually with activity split across multiple affiliate networks.
- In line with its brand repositioning, Swarovski wanted to remove certain partners from the program ahead of the migration.
Customized Migration Plan
Reviewed program partners across EMEA, APAC and North America to determine who would be migrated.
Utilized MediaRails – part of the platform's technology offering- to send and schedule regular partner emails regarding the migration.
Audited all migrated partners to ensure that their links and creatives were updated. And recruited new partners that aligned with the clients refreshed brand image.