Stitch Fix Drives 128 First Fixes with a Bespoke Content Partnership
Stitch Fix is an online personal styling service that makes shopping for clothing easy and fun! Whether you love having a stylist send personalized outfits, enjoy trying new trends or simply don't like to shop, they make finding new clothes easy and affordable. They have 140 brands available for both women and men, including a mix of high-street and boutique brands, emerging European labels, and six Stitch Fix exclusive brands.
Stitch Fix was already a well-known brand in the US, but they wanted to grow brand recognition in the UK and increase customer acquisition via the affiliate channel. To reach campaign goals, Acceleration Partners facilitated a unique content partnership with BuzzFeed UK.
Campaign Objectives:
- Increase new customer acquisition via the affiliate channel, focusing on 'First Fix' orders (when a new customer registers and orders their first box).
- Increase brand recognition in the UK
128 "first fixes"
26,000 article views
1,583 clicks
2nd highest performing partner on the program for the three-month campaign
Stitch Fix is an online personal styling service that makes shopping for clothing easy and fun! Whether you love having a stylist send personalised outfits, enjoy trying new trends or simply don't like to shop, they make finding new clothes easy and affordable. Stitch Fix was already a well-known brand in the US, but they wanted to increase brand recognition in the UK.
Unique Content Partnership
Provided BuzzFeed UK with a combination of a tenancy payment and a complimentary 'First Fix' box.
Supplied BuzzFeed UK with brand messaging and promotional resources to support content creation.
With tenancy investment BuzzFeed UK's independent editorial shopping team created a bespoke first-person product review.
