Raising Brand Awareness Through Affiliate Marketing
In an effort to reframe how people perceive and experience fitness, a leading fitness brand's campaign became a clarion call to embrace physicality in a hi-tech world.
The campaign demonstrated that the leading fitness brand's affiliate marketing program can be a powerful component of a fully-integrated branding campaign.
Increase in clicks month-over-month
Increase in orders
Increase in clicks year-over-year
Amplifying the Campaign
The challenge for Acceleration Partners was to amplify the campaign reach through the brand's affiliate marketing program following the campaign launch in a Super Bowl commercial on February 1st.
Strategy & Approach
Selected affiliates for product reviews that incorporated the campaign language.
Implemented VIP placements on high-volume coupon and discount websites.
Identified affiliates to host giveaways that encouraged their audiences to engage with the campaign for an opportunity to win a gift card. For example, one giveaway asked each entrant to post of a photo of him or her trying a new fitness activity.
Secured a number of content placements with select affiliates, including homepage banners, email newsletters, sponsored posts and social media mentions.