AP Helps Fitness Client Make Brand Gains Through Affiliate Marketing

RESULTS

The campaign demonstrated that the leading fitness brand’s affiliate marketing program can be a powerful component of a fully integrated branding campaign.

OUR APPROACH

With a focus on branding over sales, the AP team partnered with the brand to provide additional exposure for the campaign in February through various affiliate engagement strategies:

• Selected affiliates for product reviews that incorporated the campaign language
• Identified affiliates to host giveaways that encouraged their audiences to engage with the campaign for an opportunity to win a gift card (Example: one giveaway asked each entrant to post a photo on social media trying a new fitness activity)
• Implemented VIP placements on high-volume coupon and discount websites
• Secured a number of content placements with select affiliates, including homepage banners, email newsletters, sponsored posts, and social media mentions