Leesa Returns to Acceleration Partners and Realizes 200%+ ROAS Increase
Global online mattress retailer Leesa parted ways with Acceleration Partners in early 2020 on good terms. They moved all marketing services in house amid pandemic-related market and economic challenges and outsourced some affiliate program tasks to a smaller affiliate marketing agency. While a cost-effective solution, this outsourced agency lacked the resources, strategic expertise, and global footprint needed to successfully manage and grow the Leesa affiliate program. Leesa returned to Acceleration Partners to relaunch their affiliate program – and with great success.
200%+ ROAS increase
7.6% traffic increase M/M
+2% added revenue M/M
35+ high-visibility back-to-school mass media inclusions
One year after separating from Acceleration Partners and engaging a more cost-effective outsourced affiliate marketing agency, Leesa's affiliate program was sagging. Revenue base, return on ad spend (ROAS), and program performance and metrics had all declined.
Data-Driven Solutions and Dedicated In-Country Resources
Recommended moving the program back to last click attribution
Implemented creative optimizations with top mattress review sites and content partners
Executed Share of Voice recruitment to increase conversion rates through high SEO authority article placements