The Case Study
Acceleration Partners Helps Brand Relaunch Affiliate Program
The Opportunity
A men's online clothing brand, had previously shut down a network managed affiliate program that failed to bring in new customers and add value to the bottom line. Rather than miss out on a lucrative digital acquisition channel, the retailer partnered with Acceleration Partners to relaunch their program and develop a strategy that delivered on the promise of incremental, performance-based revenue.
Results
Valuable Affiliate Marketing
46:1program ROI in 10 months
Affiliate marketing has become one of retailer's top performing digital marketing channels.
Our Approach
Focus on Partnerships, Measurement, and Compliance
Acceleration Partners worked in tandem with the retailer to relaunch their affiliate program with a focus on building relationships with content sites and acquiring incremental, new customers.
- Selected a single affiliate network that provided full transparency and sophisticated attribution tools.
- Recruited bloggers and other content sites to provide top-of-funnel brand awareness.
- Aligned commissions based on who affiliates are, the type of promotion they do, brand relevance, and the value they bring.
- Implemented coupon-locking
rules to increase revenue and manage costs.
- Partnered with a select group of coupon and loyalty sites that could be leveraged during sales promotions or when the retailer needed to push volume.
- Employed third-party monitoring to catch fraudulent and low-quality affiliates.
- Analyzed results and structured program to meet cost and performance goals.
