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AP Helps Men’s Retailer Relaunch Affiliate Program and Achieve 46:1 ROI

A men’s online clothing brand had previously shut down a network-managed affiliate program that failed to bring in new customers and add value to the bottom line. Rather than miss out on a lucrative digital acquisition channel, the retailer partnered with Acceleration Partners to relaunch their program and develop a strategy that delivered on the promise of incremental, performance-based revenue.

Discover how Acceleration Partners helped this retailer realize a 46:1 ROI within just 10 months.

RESULTS

The relaunch and campaign demonstrated the value of affiliate marketing as a new customer acquisition channel. In addition, affiliate marketing became one of the retailer’s top digital marketing channels.

46:1

ROI realized within 10 months

THE CHALLENGE

A men’s online clothing brand had previously shut down their network-managed affiliate program that failed to bring in new customers and add value to the bottom line. Rather than miss out on a lucrative digital acquisition channel, the retailer partnered with Acceleration Partners (AP) to relaunch their program and develop a strategy that delivered on the promise of incremental, performance-based revenue.

OUR APPROACH

Acceleration Partners worked in tandem with the retailer to relaunch their affiliate program with a focus on building relationships with content sites and acquiring incremental, new customers.

  • Selected a single affiliate network that provided full transparency and sophisticated attribution tools
  • Recruited bloggers and other content sites to provide top-of-funnel brand awareness
  • Implemented coupon-locking rules to increase revenue and manage costs
  • Partnered with a select group of coupon and loyalty sites that could be leveraged during sales promotions or when the retailer needed to push volume
  • Employed third-party monitoring to catch fraudulent and low-quality affiliates
  • Analyzed internal results and structured the program to meet cost and performance goals

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