Five Ways to Build Brand Visibility in the AI-Discovery Era
Have you contemplated launching a partnership marketing program but are unsure where to begin? Heard of other businesses experiencing exceptional results from partnership... Read more.
How to Choose the Right Affiliate Management Agency
Ten essential questions to ask before hiring an affiliate management agency, plus the key benefits and red flags to watch for in your search.... Read more.
Your Affiliate Program Is Already Shaping AI Answers
Your Affiliate Program Is Already Shaping AI Answers What’s Inside: AI interfaces like ChatGPT, Perplexity, and Google AI Overviews are now answering purchase... Read more.
7 Signs of a Great Partnership Marketing Agency
Have you contemplated launching a partnership marketing program but are unsure where to begin? Heard of other businesses experiencing exceptional results from partnership... Read more.
What Does an Affiliate Program Management Agency Do?
Learn what an affiliate program management agency does, the value they add at every stage, and how to choose the right partner for your brand... Read more.
Defining & Measuring Customer Acquisition Cost Within Affiliate Marketing
Learn how to define and measure Customer Acquisition Cost (CAC) within your affiliate marketing program. AP shares strategic insights on CAC metrics and alignment.... Read more.
Influencer and Affiliate Marketing: Complementary Strategies for Partnership Marketing
Discover how influencer and affiliate marketing converge to drive full-funnel results. Learn how brands use the affiliate model to measure influencer ROI and scale... Read more.
Catch Lost Conversions from Paid Marketing Channels and Boost ROI with Affiliate Marketing in 2026
Declining ROI and rising CPCs on Google and Facebook are squeezing margins. Learn how partnership marketing provides a performance-based hedge against paid media... Read more.
Are You Getting the Most Out of Your Partnership Marketing Agency?
Learn how to select the right partnership marketing agency by evaluating global capabilities, account management expertise, and commitment to transparent, results-driven... Read more.
Partnership Marketing’s Most Defining Year Yet
The strategies that fueled partnership growth over the past decade are evolving. AI-driven discovery, changing consumer behaviors, and increasingly connected channels... Read more.