Championing partner marketing: strategies for overcoming objections and increasing your influence
Partner or affiliate marketing is one of the most effective digital marketing models, yet many marketing leaders still don’t “get” it.
Todd Crawford, Co-Founder & VP of Strategic Initiatives, Impact, and Robert Glazer, Founder & CEO, Acceleration Partners, will take a deep dive into the conversations you should be having to get buy-in from your boss and leadership team. They will also highlight marketing leaders successfully managing and influencing internal stakeholders.
This on-demand webinar will cover:
- The expansion of affiliates into new types of value-added influencer, brand-to-brand and business development partnerships
- Tactics to demonstrate the value of partner marketing to your boss, finance, business development, and social teams
- Steps for developing a partner program that is sustainable and scalable
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