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Client Overview

A community of independent creatives selling unique designs on high-quality, everyday products such as apparel, stationery, housewares, bags, wall art and more.

AP/Redbubble Partnership

Redbubble and Acceleration Partners (AP) have an established relationship, working together in the US market since 2016. Thanks to their already successful partnership, in 2017 the team approached AP to launch their UK programme, which went live in March that year. After the foundations were set, at the start of 2018 Redbubble wanted to accelerate programme growth sustainably and develop the programme across Europe, launching in Germany, France and Spain.

Client Goal

Raising brand awareness and driving strong incremental sales growth, whilst realising an impressive return-on-ad-spend (ROAS) across Europe.

In order to increase brand awareness and the channel profitability, AP devised a seasonal campaign strategy based on Redbubble’s marketing campaigns that focused on recruitment, activation and optimisation goals, concentrating on quality partners with a strong European presence.

Client Challenges

  • Increasing brand awareness and the profitability of their affiliate channel while expanding across Europe, particularly in three new markets
  • To diversify their affiliate pool to alleviate dependency on one affiliate type
  • Focusing on quality over quantity by optimising existing partnerships whilst carefully evaluating new opportunities

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