How Blurb Increased Incremental Sales and Improved ROAS
Acceleration Partners helped Blurb drive incremental sales from new customers and cost-effectively realise impressive return-on-ad-spend (ROAS).
Blurb is a self-publishing platform that enables personal book-makers, authors, designers, photographers and businesses to create, publish, sell, and distribute photo books, trade books, and magazines in print and digital formats.
After a commission structure adjustment that would commission publisher partners only on new customer sales, a few top production partners left their affiliate programme. They had also previously elected not to work with coupon affiliates as they were skeptical about their ability to drive incremental sales.
After running new projections based on these factors, the team realised that it would be impossible to reach Blurb’s ROAS goal.
Strategically adding a few select coupon partners to Blurb’s programme on a 90-day testing basis and providing each coupon partner with an exclusive code to ensure that they were driving incremental value and new customers.
Download the full case study to read about the remarkable returns Blurb’s realised after adding select coupon partners to their program under a carefully-crafted commissioning structure and tracking code.
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