Why affiliate marketing is good when things go bad

Why affiliate marketing is good when things go bad

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As the Coronavirus spreads across Europe and the UK, we find ourselves likely to enter a challenging and uncertain time financially.  Some sectors, such as travel that were already feeling the heat will have a tough time. As businesses, although we hope for the best, we have to prepare for the worst.

We’ve had many conversations with our partners and brands who are preparing for uncertainty over the next few months.  The consistent advice is, keep your affiliate programme running. And here is why:

  1. The pay-per-sale model reduces upfront risk; you only pay for guaranteed outcomes
  2. Long-term relationships are fundamental to success, damaging those in the short-term will lead to longer-term challenges
  3. The channel is flexible and dynamic; you can use it to switch to areas of need and focus

 

Understandably it’s a worrying time for many businesses, yet all of our conversations have been positive as we work closely with our clients to support them through the affiliate channel.

 

If you’d like to find out more, watch our on-demand webinar with Helen Southgate.