What do we mean when we talk about influence?


This year’s Affiliate Summit Europe took place at the InterContinental Hotel, O2. The two day event was packed with knowledge sharing seminars and industry networking opportunities.

On the second day of the event EMEA Managing Director Helen Southgate shared her thoughts on what we mean by influence. In her session she discussed the rise of the influencer and how influencers should fit into the affiliate marketing mix. The session then went onto to discuss how we should remunerate affiliates before closing with top tips on how to work with affiliates going forward.

Helen’s full presentation can be viewed on slideshare.

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