“Leaders are readers”
Here at AP we recently launched our own book club, an internal initiative which cultivates professional reading across the AP team.
The world of affiliate marketing is ever-changing, and we want to share some of our top reads with you all. From the basics of affiliate marketing through to professional development books that will help you excel in the world of affiliate marketing; our hand-picked reading list covers it all.
Performance Partnerships, Robert Glazer
Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, written by AP founder and CEO Robert Glazer, it is the first in-depth look at the affiliate marketing industry.
Based on Glazer’s experience, Performance Partnerships explains the history of affiliate marketing and how companies use the model now to attract more customers, drive attributable sales, generate high-value leads and strengthen brand awareness. Forbes, Huffington Post and Entrepreneur have all added Performance Partnerships to their “must read books” lists.
This is a must read for anyone wanting to expand their knowledge of the affiliate marketing model, learn about the history of the channel and how Performance Partnerships® can be used as a powerful tool to grow your business.
Selling the invisible, A field guide to modern marketing, Harry Beckworth
This is a must read for any marketer looking to re-think their branding, messaging and marketing strategies.
In the book, Becker offers 100’s of quick, easy to integrate strategies across the marketing spectrum to turn more prospects into clients. From, the power of positioning, to a must-read guide to branding through to building and maintaining relationships.
How to own the room, Viv Groskop
How to own the room, women and the art of brilliant speaking by Viv Groskop is an inspirational read, exploring the stage presence, content and performance of great women speaker’s across history and what makes them so successful.
This is a must read for any affiliate marketer looking for inspirational presentation guidance and tips ahead of the next big affiliate marketing conference. Let’s inspire a new wave of speakers.
One of our key aims this year is to increase the diversity in speakers across affiliate marketing conferences and we will be working with other interested parties within our industry to tackle this issue. Find out more on out blog.
Radical Candor, be a kick-ass boss without losing your humanity, Kim Scott
A must read for anyone managing a team who wants to be an inspiring and leader and a fantastic colleague.
“Radical Candor is the ability to challenge directly and show you care personally at the same time”. Following its principles will help you develop as an empowering leader and allow you and your team to do “the best work of your lives.” Read about the founding principles of Radical Candor in this forward-thinking book.
To find out more about the affiliate marketing model, check-out our ultimate guide to better affiliate marketing.