What is an affiliate marketing agency?
An affiliate management agency offers affiliate marketing services to advertisers, with specialised teams and experience to deliver this. They work directly with affiliates and with the affiliate network or SaaS platform that services the technological needs of the programme. Some also offer consultancy-based services, including programme audits, programme reviews and partner development services.
The benefits of working with a specialist affiliate marketing agency.
‘Why do agencies exist?’ is a question you might be surprised to hear we ask ourselves at Acceleration Partners. We do this because we believe it is essential to continually evaluate our role, ensuring we stay focused and aligned to our values.
Agencies like us exist to solve clients’ problems. Those problems are unique to each client, and it’s the agencies’ role to understand and offer a solution.
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
Albert Einstein believed that the quality of the solution to a problem was dependent on the ability to understand and define a situation clearly. We spend time with our clients to understand their challenges (which they are often unaware of), find actionable solutions, and create better outcomes.
Why doesn’t a client do this themselves, you might ask? There are two key reasons. One is that it’s not easy to identify your problems accurately. It’s hard to constructively criticise where your people (or you) have invested their time and effort. It’s even harder, to be honest about your weaknesses. An agency can give you an agnostic and realistic appraisal.
We have run independent reviews for a variety of brands. Here are a few case studies from clients that we have worked with, where we have found:
- New opportunities for a retail client that delivered over $200k in incremental revenue growth over 3-months.
- £0.5m additional annual revenue through the affiliate channel for a fashion client.
- Potential cost savings of nearly €1m annually for a travel client.
- 20% additional revenue from new affiliate partners recruited to a subscription client’s programme.
Secondly, you may have identified the issue, but the solution requires expertise, resource and internally, that might not be available or cost-effective. There are many benefits of outsourcing to a specialised affiliate marketing agency:
- Vast knowledge and experience across a variety of brands and verticals.
- Access to a range of skill sets such as project management, business development and analytics.
- Time and resources that are scalable quickly and on-demand, no training required.
- Access to technology to support better solutions.
- An outside perspective, detached from company politics.
A specialist affiliate marketing agency vs a non-specialist agency?
A specialist marketing agency focuses on one specific function. Acceleration Partners is a specialist affiliate marketing agency; this is our single focus. A non-specialist agency may manage several different functions such as paid search, SEO and affiliate marketing.
There are advantages and disadvantage of both models. In simple terms, a specialist agency will have the most experience and expertise in that function. A non-specialist agency will have less knowledge and expertise but would support additional marketing channels, a one-stop-shop.
In summary, we exist to help clients identify and solve problems in their affiliate marketing channel across the globe. No day is ever the same; we are continually developing new ideas and learning, which adds more value to our clients.
If you would like to find out how we help our clients create better affiliate marketing programmes, get in touch with our team of affiliate marketing experts today.