Publisher Spotlight is an ongoing series on the UK blog, where AP Senior Publisher Development Manager, Viviana Viale shines the lights on innovative publishers from across EMEA.
This month Viviana chatted to Ricki Jones, Chief Commercial Officer at Soreto, about his role, what it’s like working for a start-up and their offering to brands. Find out more below…
Hi Ricki, can you introduce yourself and what your role involves at Soreto?
I am the Chief Commercial Officer at Soreto – as we are a start-up, a large portion of my role is focused on revenue generation and new business, as well as overseeing the onboarding of new clients. However, I am also heavily involved in product development and ensuring that we have a world class suite of tools and functionality for clients to use.
How did Soreto start? What is the company vision and mission?
Referral marketing isn’t a new channel – there are many clients that have been doing it in some form or another for quite some time, even before the internet became so prevalent. We saw that there was no one else who was offering a solution to be able to display an ad to a customer on a client’s website, providing a call to action through to that customers social media feed, then to effectively track, report and optimise on this – all whilst working on a CPA basis. Soreto was founded to help bridge that gap between e-commerce and social media platforms and providing clients with a solution to generate new incremental sales, as well as additional social reach.
Why would you recommend Soreto and what is the main differentiator to your competitors?
Clients who work with Soreto have a whole range of reasons for doing so – they have access to best in class technology and interface, a proactive Partnerships Management Team, a Design Team that is second to none and a company that is committed to growing their online business, as well as generating (free) increased exposure across social media by advocates of their brand. The fact that we do this on a CPA basis (no set up fees, integration fees etc.) means that it is relatively low risk to trial it and see how it performs – if for whatever reason it doesn’t work, or a client wants to pause this after a period of time, they can do so without being penalised for doing so.
Another USP of Soreto is that we work very closely with affiliate networks / SaaS platforms – from a client’s point of view, it means it is much easier to manage as a part of their affiliate programme when it comes to reporting, deduplication etc. If a client doesn’t have a network / technology to track our activity, we can still track this directly using our tracking, but our preference would always be to work through networks.
What are Soreto’s key goals for the next 12 months?
As we are in our first year, the initial short-term goal (like most start-ups) is revenue generation and new business wins. We already have a range of clients live / in set up such as New Look, Opodo, Little Mistress, Nails Inc, Energy Helpline and People Tree, so we will be looking to add to that list quite substantially. We will also be looking at launching our solution in other EU countries (France, Spain and Germany initially, with others following after that) – the plan is to have a fully globalised platform in the next 18-24 months which will enable us to grow our reach outside of Europe as well.
What do you find most rewarding about working at Soreto?
The fact that this is a start-up is very exciting – it means that no two days are the same, and I am getting involved in other aspects of the business that I wouldn’t necessarily be involved in within a more established company. From feeding back on the look and feel of the new platform, to establishing implementation processes – it is a great time to be a part of the business and its journey. The fact that I am working with Peter Rowe again, who I worked with when we launched affilinet in the UK in 2005 and is a long-time friend, is also great – having a shared business interest with someone who you are close to has a hugely positive impact on how you approach your work and it is great to be a part of it.
Finally, what was the last thing you purchased online?
I updated my monthly travelcard on my Oyster – one of the less glamorous purchases I have made!
If you would like to find out more about our AP Publisher Development Team or would like to take part in our Publisher Spotlight series please get in touch with our Publisher Development Team today.