Profile of a growth marketer: Viviana Viale, Hiremoter

Person on laptop wit coffee

Profile of a Growth Marketer is an ongoing series where we feature partner marketing industry leaders from around the globe.


Before 2020, only 11% of the U.K. employees worked remotely full-time. However, the COVID-19 pandemic has shifted preferences, and 57% of British people want to continue to work from home. With an increasing number of people looking for remote jobs or seeking more flexible work hours, we sat down with Viviana Viale, founder of Hiremoter. She shares her thoughts on the benefits of offering remote jobs, trends she’s seeing across the globe, and her top tips for successful remote working.


Can you tell us a bit about Hiremoter and why you set it up?

Sure! Hiremoter is the first remote jobs board dedicated to job seekers with no coding experience. We are currently listing hundreds of remote work opportunities from 500+ remote companies around the world.

Finding a new job, especially a remote one can be stressful. We wanted to make the process as smooth as possible by allowing remote job seekers to filter by a category, career level, type, and remote location to ensure the job is available in their country of residence.

After struggling to easily search for a fully remote marketing job, I launched Hiremoter. The platform allows candidates – like me – with no coding background to find their dream remote job, no matter where they live.

It has been a fantastic journey so far; we have people from around the world contacting us every day asking for advice, and we’ve started to partner with exciting remote companies and start-ups to help them find global talent.


recent YouGov survey found that 57% of British people wanted to work from home after the pandemic. What does this mean for employees and employers?

During the pandemic, many people realised that how we work is more important than where we work and have quickly adapted to the change.

We’ve been talking to many people who want to keep working remotely after the pandemic; they all have different reasons, personal or professional, although the common theme is always the same; flexibility.

Employers should encourage employees to work how they feel they work best. Leaders failing to understand this will have difficulty finding and retaining talent, no matter how strong their brand is.

We are already seeing that companies that offer remote-work opportunities have witnessed increased productivity and employee retention. Offering remote jobs also allows employers to attract global talent.


Do you see differences in remote work trends globally?

Yes, there are many differences globally. A great study from the Harvard Business Review analysed which countries were and weren’t ready for remote work during the pandemic. Countries like the U.S., Canada, the U.K., North Europe, Australia, and Singapore are more willing to shift to remote work whilst South America, South Europe, Africa, the Middle East, and the rest of Asia are more resilient.

We see this trend in the number of remote job opportunities available in those countries. Most remote work opportunities we see are from companies in the U.S., the U.K., Europe, and Australia. 

Many companies have started to adopt an asynchronous way of working – where communication isn’t expected to be immediate – allowing people to focus for a prolonged period; this is particularly important for companies having employees spread across different time zones. Companies adopting asynchronous communication will have tools in place to ensure employees can easily connect as well as virtual onboarding programmes.


With more employees looking to work remotely, what opportunity does this offer companies looking to expand globally?

Hiring remotely opens opportunities for companies to access a diverse workforce that wouldn’t be possible for a company to recruit usually. And at the same time, it gives employees the freedom to pick their location, increasing their satisfaction.

The increase in remote jobs allows people across the globe to access the same job opportunities – no matter where they are based. This is a great time to live in as it’s changing the global economy and providing better options in many underserved areas across the globe.


You have worked remotely for five years. What are your top tips for successful work-life integration?

The idea of working remotely sounded exciting; the truth is, when I first started to work remotely it was an adjustment.

At first, I struggled to create a new routine and found myself working longer hours. Not having to commute is excellent, but if you’re spending those couple of hours working instead of allocating time for yourself, you don’t see the benefit.

I’ve been lucky enough to work in environments where focusing on outputs vs inputs was a priority, no matter how many hours I was sitting in front of the laptop.

Another adjustment for me was to join a co-working space. I am a sociable person, and I was missing that part. I’ve met so many outstanding remote workers, entrepreneurs, and freelancers along the way, and some of them have become close friends.

If I could give three top tips to someone starting a remote job they would be:

  1. Create boundaries. We always have our devices in reach, which is unhealthy, so creating boundaries and routines to help you transition between work and personal time is essential. What works for me: no slack, emails, or other work notifications on my mobile to fully disconnect at lunch, evenings, and on my days off.
  2. Limit calls. Another thing that’s changed my productivity is to have calls on set days of the week. Monday is usually my strategic workday and Friday is my admin day, where I assess my weekly accomplishments and plan for the following week. Do what works for you and be open by talking with your team; you might find your colleagues have the same challenge.
  3. Walk to improve productivity. I am a big fan of walking. There are many studies about this, and it works for me when I lack motivation. It’s like magic! It makes me more creative and helps me see ambitious challenges in a different light.


Working remotely doesn’t mean working from home all the time. Try different routines, travel to other places, and enjoy yourself along the way.


You can learn more about our award-winning remote work culture on our website.