On the 22nd and 23rd of October, over 3,000 delegates from across the Performance Marketing Industry attended the much anticipated and sold out PI LIVE conference in the Central London at Old Billingsgate. The conference bought together advertisers, affiliates, networks, agencies and tech providers for two days of networking, learning and knowledge sharing.
Acceleration Partners Named “Best Agency” at International Performance Marketing Awards
Speaking highlights at PI LIVE
At PI LIVE, the AP EMEA and global team were on hand to answer any questions and discuss how to build better partner marketing programmes with conference delegates. We exhibited a hot off the press and exclusive to PI LIVE download of “EMEA affiliate marketing handbook”, a one of a kind guide on best practice for running multi-regional affiliate programmes, country highlights and best practice for key markets in EMEA, top regulation to be aware of across EMEA, and actionable insights to help you grow your programme across the region. We also handed out the best-selling book Performance Partnerships by AP Founder and CEO Robert Glazer in celebration of his second book Elevate.
On Day One, Robert Glazer took to the Main Stage to discuss how the performance industry can address the talent gap. At this high attended session, Robert shared key takeaways such as:
- Why companies must attract quality candidates to affiliate programme management positions
- How to identify if employees have the proper traits needed to be successful in the industry, and
- Why adapting onboarding strategies to accommodate varying levels of affiliate experience and expertise is important
On Day Two, Laura Paterson, Senior Account Manager in EMEA, presented as part of the “Insider Insights” session led by Awin and Equator. In her case study session, Laura shared top tips on how brands can overcome reliance on one affiliate model. All participants in the session had never spoken at the event before and it was great to see new voices take to the stage.
Lastly, we hosted the London book launch of Robert Glazer’s Elevate at the beautiful The Folly space in Central London, where many of his readers came to meet and speak to him about pushing beyond limits and inspiring change in one’s self.
Thank you to everyone who came to visit the Acceleration Partners stand at this year’s PI LIVE. We’re delighted to have been a part of the event and look forward to seeing everyone again next year. Thank you to the organisers at PerformanceIN for putting on a great show.
To get access to our “EMEA affiliate marketing handbook” click here.
If you would like to find out more about how our team drive better partner marketing programmes, get in touch with us today.