On Monday the 15th and Tuesday the 16th of October, 2,500 delegates from across the Performance Marketing Industry descended on Old Billingsgate for the hotly anticipated PI LIVE conference. The conference bought together advertisers, publishers, networks, agencies and tech providers for two days of networking, learning and knowledge sharing.
This year Acceleration Partners (AP) sponsored The Nookery; an office away from the office. Attendees could pick up a hard copy of Acceleration Partners’ hot off the press “Guide to Better Affiliate Marketing,” a one-of-a-kind marketing guide, giving best practice, guidance and inspiration to create and manage better affiliate marketing programmes. We also gave out free copies of the best-selling book Performance Partnerships, by AP Founder and CEO Robert Glazer. The global Acceleration Partners team, were also on hand to answer any questions and discuss how to build better affiliate programmes with conference delegates.
To round off day one, the Acceleration Partners team welcomed clients, publishers and partners to The Nookery for networking drinks, before heading to the International Performance Marketing Awards.
On Day One, Robert Glazer took to the Pavilion stage to discuss how to build a world-class high-performance culture. At this well-attended session, Robert shared AP’s 360⁰ approach to culture and how this contributes to employees wanting to stay at AP long-term.
On Day Two, Helen Southgate, EMEA Managing Director joined Paul Stewart, Head of Publisher Management at Awin and Anthony Clements, Co-Founder of Connected Path on the Dome Stage to debate the cycle of commission erosion, in the events most attended performance punch session.
Following this packed and popular session, Helen took to the Pavilion Stage with Awin’s Global Client Strategy Director, Kevin Edwards to present their 2019 manifesto for affiliate marketing.
During the session, they shared their four-point manifesto for safeguarding the future of our channel. This included:
- Selling the affiliate model, not the channel
- Demonstrating the value of the affiliate model to advertisers
- Promoting a positive value exchange
- Promoting higher standards and best practices
Interested in learning more about our award-winning approach to global affiliate program management? Let’s chat!