Performance Partnerships: The Future of the Affiliate Channel


This year’s Affiliate Huddle took place at the Congress Centre, London. The one day event was packed with knowledge sharing seminars, and industry networking opportunities as well as panel sessions, including the much awaited “ask the networks and tech providers” panel.

During the morning of the event EMEA Marketing Manager, Sophie Parry-Billings shared her thoughts on why the Performance Partnerships methodology can shape the future of our affiliate channel. In her session she discussed the history of affiliate marketing, starting in generation one and ending in generation three, before talking about where the channel is today and the benefits of the Performance Partnerships methodology for brands.

To understand how Performance Partnerships® work, watch this easy-to-follow video.

Sophie’s full presentation can be viewed on slideshare.

To order your copy of Performance Partnerships, click here.

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