Good online resources for brands to learn about affiliate marketing

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The affiliate marketing industry is a bedrock of innovation, and there are endless opportunities to increase knowledge on affiliate marketing and the ever-changing industry.

Across EMEA there are many online guides, forums and news sites which can be used to learn about affiliate marketing. From the basics of affiliate marketing right through to how to grow your affiliate programme we’ve handpicked the top online resources for you to learn more.

The UK guide to better affiliate marketing, Acceleration Partners

This one-of-a-kind guide shares the latest best practice, guidance and inspiration to create and manage better affiliate marketing programmes. For beginners the guide covers off the basics of affiliate marketing including, a jargon buster, defining affiliate marketing and how it works. For those wanting to learn more about the channel the guide also concisely covers the more complex considerations to grow your affiliate programme including; regulation and best practice, managing voucher codes, global affiliate marketing and measurement.

Download the UK guide to better affiliate marketing.

The 2019 Awin report, Awin

The 2019 edition of the annual Awin report, is a definitive guide to global affiliate marketing. Hear stories and insights from partners across the globe including, publishers, advertisers, agencies, regulatory experts and industry bodies. Delve into market insights as well as reading case studies which showcase the channels diversity.

Download the Awin report.

Abridged version of Performance Partnerships, Acceleration Partners

This condensed version of Robert Glazer’s international best-seller “Performance Partnerships: The Checkerd Past, Shifting Present and Exciting Future of Affiliate Marketing” summaries the key developments of the affiliate marketing industry and outlines the opportunities the affiliate channels offers brands now and in the future. The books also succinctly describes and defines the four key attributes of the Performance Partnerships® model and how brands can use it to grow their affiliate programme.

Top tip: This book is great for anyone who is new to the channel, but also those who want to learn more about the Performance Partnerships® model and how this will shape the future of our channel.

Download your online copy today. 

The essential guide to performance marketing in the Middle East & Africa, PerformanceIN

PerformanceIN has a variety of online resources available on their site to learn about affiliate marketing and gain in-depth knowledge on important topics across the industry. Their guide to performance marketing in The Middle East and Africa, covers off everything a brand needs to know before launching in the MEA region. This includes, key markets to prioritise in the region, cross-border e-commerce opportunities and regional best practice.

Download the guide.

Other notable guides include:

The Performance Marketing Guide to going global

PerformanceIN’s affiliate marketing programme buyers guide

Standards and guidelines, IAB UK

The IAB UK’s Website has a plethora of resources to learn more about affiliate marketing. For anyone new to the industry it’s imperative to read their affiliate marketing standards and guideline reports. These cover off key advice on industry concerns and threats such as GDPR, ITP 2.0, advertiser standards and publisher codes of conduct. We’ve linked the most important resources below:

Impacts of ITP 2.0 on the affiliate marketing industry

Voucher code of conduct

General principles for creative best practice

Advertiser standards charter

Affiliate Marketing Tips, Blog

For anyone based in Germany who wants to learn more about affiliate marketing, “Affiliate Marketing Tipps” Blog is a great place to start. Run by Peer Wandiger, the blog shares top tips on affiliate marketing in the German market.

Visit Affiliate Marketing Tips

To find out more about the affiliate marketing model, check-out our ultimate guide to better affiliate marketing.