AP Event Spotlight: PI Live

AP Event Spotlight: PI Live



We are delighted to announce that Acceleration Partners will be sponsoring the Nookery networking zone at this year’s PI Live conference. The 2 day conference, connects professionals from across the global performance marketing space with networking opportunities and an agenda filled with inspiring and actionable content.

Our team of affiliate marketing experts will be there to discuss your affiliate marketing needs and how we drive better affiliate marketing for the world’s largest brands. As well as this, our Founder and CEO Robert Glazer, will be speaking on day one, about how to build a world-class high performance culture. To catch this session, visit the Pavilion stage at 14:00. Helen Southgate, EMEA Managing Director, will be joining Awin Global Client Strategy Director, Kevin Edwards to present their 2019 affiliate marketing manifesto. To hear their, creative and future thinking vision for the channel visit the Pavilion stage at 14:50 on day two of the conference.

Ahead of the event, I sat down with PI LIVE founder, Matt Wood to find out more about the event, how it has evolved and what attendees can expect to take-away from this year’s event.

How long have you worked in the affiliate industry? And what are the most significant changes you’ve seen during this time?

Over 20 years. During that time the fundamentals around affiliate marketing have remained broadly the same. Sure, we’ve seen more sophisticated modelling and data being used by analysts to optimise activity on both the advertiser and publisher side but the essence of last-click remains. I’m predicting Influencer Marketing may well force the industry to re-visit this phenomenon neat year.

Platforms come and go, we’ve seen mergers and acquisitions and of course platforms such as Impact and Partnerize shake up the options.

We’re in a fascinating industry and one that continues to have challenges. I’m sure ITP 2.0 and attribution when using influencers will be key themes at our performance marketing conference PI LIVE this year.

How long has PI LIVE been running? The event has evolved a lot over the years, can you give an overview of how it all started and when?

PI LIVE started as a4uexpo back in 2007, and its latter iteration Performance Marketing Insights toured Europe with an outing to New York in 2013. Feedback suggested that our partners would prefer one, more significant event in London, and that’s what we’ve done with PI LIVE.

The show is already 30% bigger than last year demonstrating the rude health of our industry and the events pedigree as the must-attend event for the sector.

What inspired you to start this event?

The desire to connect people, learn, be inspired and have a little fun too! – It all started when we organised get2gethers around the UK. We soon outgrew the largest bars in London when 700 people turned up to the evening event in London. An exceptionally talented gentleman Brian Wiseman with 40 years experience in the event industry taught us everything we needed to know during a 3-day coaching session here in Bristol, and we went for it with a big show at Excel. I won’t deny that we were bricking it a little, but we pulled it off thanks to the support of the industry, Brian’s wise words and a brilliant team.

Can you give us an overview of PI Live and why people across the industry should look to attend the event?

The team spends 12 months preparing for 2 action-packed days at Old Billingsgate. We care about attention to detail and have planned everything with the delegate in mind from colour coded lanyards for each demographic to our dedicated networking zones.

We’re expecting 3,000 delegates from around the globe, representing around 80 countries and every serious stakeholder within the industry attends.

The agenda features thought leadership, case studies, and debates to help challenge the way we do things and help shape the event. As Nick Fletcher from Rakuten Marketing mentioned last year, we’re a ‘Wonderful melting pot of ideas‘.

This year we’ve invested in the industry adopted app Pathable to help facilitate 1-2-1 meetings and we’ve carefully curated around 7 zones for meetings, ranging from the prosecco lounge, meet and eat zone, beer garden, the new Yurt overlooking tower bridge (let’s hope that Indian summer continues) and of course the Nook Zone, ‘the office away from the office’ kindly supported by Acceleration Partners.

What can attendees expect to take away from the event?

Inspiration, new ideas, new contacts and enhanced relationships. If you don’t get an ROI from attending the event, you’re not getting involved. It’s imperative you create your profile in the app for example and let others know you’re attending.

A publisher who attended last year while in the coffee queue negotiated a deal that drove £10,000 in additional commissions. Not bad hey?

Is there anything new in-store at this year’s event?

Lots!  – The co-located Influencer Marketing Show has its own dedicated case study theatre. We’re using silent disco headphones for that area so turn up early for each session to guarantee a pair – The show also has it’s own hour and 1/2 networking reception the Mezzanine at the end of day one.

We’re building a new yurt outside with new KERB street food catering serving lunch with ample under-cover seating and those all-important bacon butties for breakfast, we’ve also ordered 2,000 pieces of fruit from the markets to keep you energised.

We’ve consolidated our sessions rooms to create 3 large stages and taking an entirely new floor at the venue.

We’ve also introduced ‘Performance Punch’ a ringside seat awaits for delegates just as soon as I can find some industry players who don’t wish to sit on the fence!

For those that don’t stay up too late at the official party at Cafe de Paris or at the Performance Marketing Awards on Monday evening, we’ll also be hosting the final of the Digital Disruptor programme on Tuesday afternoon where four talented youngsters will be pitching their ideas to a panel of judges including Snap Inc. General Manager, Ed Couchman.

Visit stand G, in the Nookery “the office away from the office” and chat to a member of our global team to find out how we can help you drive better affiliate marketing.

If you still need to buy your ticket for the event, use the code PARTNERS10 to get a 10% discount on your PI LIVE pass.