AP Employee Spotlight…Viviana Viale

AP Employee Spotlight…Viviana Viale


In this month’s addition of our Employee Spotlight series I talked to Viviana, Senior Publisher Development Manager for AP EMEA. She shares her thoughts on the benefits of remote working, what attracted her to working in publisher development and the biggest trends in the affiliate space this year. Find out more below…

Tell us about your role at AP?

I am responsible for the publisher development process, department and strategy. Supporting and growing our EMEA clients by developing and maintaining relationships with key publishers and finding new and interesting opportunities for our clients.

What attracted you to working in publisher development?

I’ve always had a soft spot for publishers since I joined the affiliate industry! I love to find new opportunities and to keep up-to-date with what’s happening in our industry and other channels. I am fascinated by publishers that come up with original and creative ideas and appreciate those who do things well, if they are also responsive and a good laugh, bingo!

What are the things you enjoy the most about working with AP?

I love the fact that I don’t have to commute to work every morning during rush hour, it’s way less stressful! One thing I’ve always appreciated and battled for with previous employers is flexibility. Working for AP means I can have my own schedule and decide where I work from, whether is from home, a cafe, Italy or Spain it doesn’t matter – the important thing is delivery. AP is the first employer that truly values my time and my development and is not afraid of change. I am really lucky as I get the chance to work with real talent, across the globe! Last but not least I can spend time with Otto, my little sausage dog!

What do you think will be the biggest trend this year in the UK affiliate space?

I think artificial intelligence will become more and more influential as merchants are looking at ways to personalise their product offering and focus their energy and budget into targeting their products to the right people at the right time.

I’ve also started to see a rise of new and existing affiliates developing new, exciting customisable tools that can do just that, I think our industry is a bit afraid of change and a lot of clients need time to trust a non-standard opportunity and prefer to stick to what they know. So it will be interesting to see how these tools evolve in the affiliate space.

Finally, what are the three words that best describe you?

This is always a tricky question to answer! I think loyal, curious and straight-forward!