Acceleration Partners and Connected Path launch new diversity initiative

People standing on pavement

Turn the Talk is a new initiative to empower individuals and broaden voices in Performance Marketing. Launched in collaboration between Acceleration Partners and Connected Path, the initiative’s key mission is to empower people and broaden voices in Performance Marketing. 

Over recent years it has become increasingly apparent that there is a shortfall of new voices on the stage speaking at Performance Marketing events and we want to do something about it. Turn the Talk looks to address this challenge and support individuals and companies across the industry to empower a more diverse and wider ranging access to speaker opportunities; something which Acceleration Partners is excited to be a part of.

Turn the talk will address three key areas; empowering more people, raising awareness and supporting event organisers.  Launching initially with a survey which can be completed until Monday the 18th of March.

Helen Southgate, UK MD of Acceleration Partners commented, “Turn the Talk aims to widen the speaker submissions at industry events, driving more balance and diversity. We need to change the way we do this, and this starts with trying to understand why more people aren’t applying for speaker opportunities. The first step of this initiative is to launch a survey, inviting anonymous feedback on current perceptions of speaking at industry events. We plan to use this feedback to create an event that supports those who want free mentoring that helps them take to the stage.

Helen adds “This initiative isn’t just about our two companies, it needs to be a collaborative effort by the industry and we want to invite partners and companies who believe in the same mission to get in touch. It’s time that we called out the lack of diversity, pushed for change and helped people of all experience levels feel included.”

Anjulie Blunden, Managing Partner of Connected Path added, “Every event organiser wants to create a diverse agenda that adapts and improves each year, but they often struggle to get nominations from people who have not participated in the past. As an industry we need to empower more people to nominate themselves. This starts at an individual level by encouraging people to overcome whatever obstacles they may face…But we can’t focus only on the individuals, we also need to raise awareness with employers and the companies in the industry.”

Whilst speaking at events is the first hurdle, the initiative is a wide-reaching movement, with goals to ‘Turn the Talk’ to other areas as the project develops, including accessibility to senior positions in the performance marketing industry, coaching and career progression.

Anyone interested in supporting the initiative or finding out more, get in touch today