62% of UK Online Retailers are already planning ahead for Black Friday

62% of UK Online Retailers are already planning ahead for Black Friday


This article was originally published on PerformanceIN.

In a bid to get ahead of the crowd and maximise return, online retailers across the UK are getting ready for Black Friday, almost four months in advance!

As the sun shines, and we plan our next BBQ, November 23rd may seem like a long way off but our latest research shows that online retailers are thinking ahead, with 62% already planning for the retail event to ensure their offering is the best in the market.

Our research, surveyed 416 online retailers all of whom operate in the UK, have been trading for a minimum of 12 months and have taken part in affiliate or influencer marketing campaigns.

Initially all respondents were asked “Do you prefer to have regular offers available or partake in key events throughout the year?” to which 48% stated that they prefer to hold regular offers, whilst the remaining respondents stated they prefer to get involved with a mix of the two (32%) or just put offers on for key events and dates (20%).

When asked if they were already planning ahead for this year’s Black Friday, 62% of respondents stated that ‘yes’ they are. When these respondents were asked what they were doing in preparation, the most common responses were ‘ensuring we have enough stock’ (45%) and ‘refining the deals and offers that will be available’ (39%).

According to the poll, when asked “Why are you choosing to prepare for Black Friday so early?”, respondents cited ‘to ensure we have the best offering on the market’ (56%) and ‘to ensure we have plenty of time to market our offers and increase awareness’ (44%).

Furthermore, when asked if they’d taken part in Black Friday before, 81% of respondents stated that ‘yes’ they had. When asked how the event had gone for them, 92% saw an increase in the number of visitors to their site and a further 71% saw an increase in sales.


Want to learn more about how you can leverage key events as part of your affiliate marketing activity?

Download our guide to leveraging the 2018 holidays. 

Or get in touch with our EMEA team, to find out how our team of affiliate marketing experts can help grow your affiliate programme.