2020 … The year of the great toilet paper crisis, remote work, home-schooling, virtual conferencing, figuring out how to use the mute button, virtual workouts, nasal swabs and “new normals.” A year of challenging conversations, calls for change and commitments to do better.
To say that 2020 tested us beyond measure would be an understatement. However, even though the year brought many formidable obstacles and stressful situations, we were able to lean into our core values and make the best of a very difficult situation for our employees, clients and partners, and use our resources to support those in need during a global pandemic.
In 2020, we worked hard to focus on what we could control; on being grateful for what we had and not what we lost. We used the constraints and challenges we faced as a way to think about doing things in new ways. We also continued to invest in our people and their growth to prepare for the “new normal” in a post-pandemic world.
At a minimum, 2020 gave us an education we won’t soon forget.
Company & culture
We welcomed new clients, including:
We grew and expanded our clients’ affiliate programmes!
We’re proud to share that, even in a really difficult year, we were able to help many of our clients grow their business and affiliate programmes.
We continued our global growth
New client case studies!
For more affiliate marketing success stories, visit our Case Studies page.
Affiliate industry awards
Because of how we’ve helped companies around the globe realise high performance from their affiliate programme, the affiliate industry honoured us with some notable industry awards.
We also won some important awards recognising us for our company culture.
Members of our global team also received well-deserved recognition from PerformanceIN for their affiliate marketing expertise.
Professional & personal training and development
We continued to help our team members grow personally and professionally by offering a variety of training development opportunities throughout 2020.
We donated to multiple organisations to support the important work they do and help those challenged by the events of 2020.
We held our first virtual AP summit
(Check out our 2020 AP Summit recap blog post!)
We strengthened collaborations with industry partners
We had some impressive guests on our Outperform podcast who shared valuable insights into everything from affiliate marketing and affiliate program management to partner marketing, non-traditional affiliate partnerships and global affiliate marketing.
Ways to listen to our Outperform Podcast:
From our team to yours, we wish you a happy and healthy year ahead.
Questions about Acceleration Partners, our company culture or our approach to affiliate programme management? We’d love to connect!
Get in touch and we’ll put you in contact with the right person to answer your questions.