In outcomes-driven marketing, the traditional affiliate is among the most established partnership types. This popular channel can include voucher, deal, cashback, loyalty, and sub-affiliate networks. Affiliates are compensated by a brand only after delivering on a desired action (e.g., sale, lead, new customer). The traditional affiliate model makes it possible for brands to partner with individuals or companies to track and measure performance in an efficient, scalable, and cost-effective way.
Traditional affiliate partnerships offer brands immense potential and an opportunity to maximise and diversify marketing spend. While there is no one-size-fits-all approach to developing an affiliate marketing programme, our team of industry experts will work with you to develop a partner strategy that will help you drive growth and achieve goals. We can even refine your established affiliate marketing programme and expand your reach with creative and unique performance partners®.
Affiliate Marketing 101
Learn more about traditional affiliate marketing and how it works with this helpful 101 guide. It's perfect for newcomers to partnership marketing or those looking to learn how traditional affiliate partnerships could help your brand achieve more.