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An unfortunate truth is that many universities do not teach their marketing and business students about affiliate marketing. And, if they do, the information is often outdated and inaccurate. This is a disservice to marketing and business students as well as a huge missed opportunity for universities.
Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it's so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.
- What Veronica did – and didn't – learn about affiliate marketing in university and how that influenced her career.
- What students wanted to know about affiliate marketing when Veronica was invited to teach a class on the model.
- How Acceleration Partners' Affiliate 101 education initiative is designed to help improve the level of information universities provide to their marketing students on the affiliate model.
- Why it's so essential for universities to include a robust section on the affiliate model to their students who are seeking a marketing and/or business degree.
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