The global partnership marketing industry is always evolving and adapting, requiring brands to be quick on their feet and forward thinking. In an uncertain economy, keeping a close eye on global trends is critical for brands who want to continue to see growth in the new year.
Watch Acceleration Partners' Kelly Ground, Director of Strategy & Insights; Parker Moss, Senior Manager of Strategy & Insights; and Yas Davami, Global Account Director, as they discuss macro-economic trends, expectations for this holiday season, and recommendations for brands looking to successfully scale their marketing initiatives in 2023.
In this on-demand webinar, you'll learn:
- Key takeaways from this year's Cyber Week and what they mean for 2023
- Tactics being used by brands actively looking to recession-proof their marketing mix
- Consumer behaviour shifts expected for the new year, and how brands should respond
- Why brands should prioritise budget on affiliate marketing in the coming year