April 6th 2023
Are you looking to take your affiliate marketing programme to the next level? Understanding the key measurement of "incrementality" plays a crucial part in having a successful programme. Our comprehensive guide has the answers to what incrementality is and how you can apply it to your affiliate marketing programme.
Incrementality is equal parts science and art, requiring a deep understanding of your organisation's unique values, goals, niche, and needs. That's why we've taken the time to break it down in clear and simple terms so you can start maximising your impact today.
In this guide, you'll learn:
- What incrementality is and how it's defined in the context of affiliate marketing
- How you can apply it to the affiliate model to drive growth and revenue
- How you can leverage affiliate technology to determine and track incremental actions
- How you can measure incrementality and track its impact on your ROI
- The impacts that incrementality has made on leading brands at Acceleration Partners
- The return on ad spend (ROAS) and performance benefits of incrementality