Can you tell us more about your role at AP as Associate Account Manager and what this involves?
As Associate Account Manager, I am currently working on three accounts throughout the EMEA region. My role involves recruitment and optimisation, working closely with different clients to understand their KPI's, and managing various partnerships to ensure these KPI's are met. I also manage the day-to-day activity for the accounts and build out quarterly exposure plans, as well as always being on the lookout for new and unique opportunities.
In your role, which aspects do you enjoy the most and why?
I love building new partnerships and presenting opportunities that have arisen through those relationships. The different stages of campaigns, such as planning, negotiation, then seeing them 'go live' and perform well is always a boost. I enjoy communicating with publishers to work out which placements are best for each client and quarterly planning for promotions and seasonality. There's something satisfying in seeing a quarterly plan being signed off!
Which notable changes in the industry have you seen so far in your career?
The range of partners and publishers have grown extensively over the last few years. I've seen an increase in new partners across a range of verticals, which makes the industry so much more exciting.
Do you have any remote working tips for our readers?
It's so easy to get lost in the working day when you're not in an office environment. Take regular breaks to keep yourself refreshed, make an effort to finish on time and try not to work late. I've found blocking out my hour lunch break to walk and get some fresh air really helps me focus throughout the afternoon and tackle my to-do list.
Where is the most interesting place you have travelled to?
I am a big lover of animals, so had the most amazing time during my honeymoon on Safari in Tanzania. We saw Lions, Giraffes, Leopards, Hyenas, Hippos, Elephants and so much more. The guides were extremely informative, and we learnt so much about the ecosystem and how every animal, plant and insect fits together.
Can you tell us a fun fact about yourself?
I love to read. Any chance I get, I sit down and pick up a book. Some of my favourite authors are J.K Rowling, Lianne Moriarty and others. I'm currently reading a murder mystery 'The Windsor Knot by Sophie Bennett'. I'm always open to new suggestions!
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