Join Steve Green, GM of Enterprise Solutions Group at Fluent, Inc. and Tyla Cobb, Account Director, Acceleration Partners, as they shed light on the value of first- and second-party data: where to get it, how to use it, and key metrics for success, including:
- The different data types and the challenges and opportunities brands face when it comes to a modern approach to customer acquisition
- Common pitfalls when leveraging data and steps to take to ensure you are reaching high-quality customers
- Strategies for building transparency between brands and their partners
- Tips on creative testing, optimisation and best practices for increasing conversions
- Inspiration and examples based on successes from the effective use of data
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