The PMAs celebrates the accomplishments of the performance marketing community, showcasing the industry's most innovative and ground-breaking campaigns, companies, and individuals.
Acceleration Partners and its clients won the following awards:
- Most Effective Agency
- Best Managed Affiliate Programme – Enterprise Level – eBay Partner Network
Acceleration Partners and its clients also received high commendations for the following categories:
- The Best Team in Performance Marketing
- Best Managed Affiliate Programme, SME, Le Col
Most Effective Agency
The judges recognised Acceleration Partners commitments to diversity, equity, and inclusion, supporting the broader industry by launching the Turn the Talk initiative with Connected Path in 2019. Judges also recognised Acceleration Partners for its commitment to delivering industry-leading service and creating a stand-alone agency partner development team to provide clients with customised partner marketing programmes. One judge commented:
"Loved this entry. I was impressed from the get-go! I liked that AP has a Partner Development team – this is definitely needed in more agencies. The Turn the Talk initiative is also something that was needed in our industry."
Best Managed Affiliate Programme, Enterprise Level, eBay Partner Network
The judges recognised the strategic approach taken by the eBay Partner Network team to increase incremental revenue at a higher rate than spend via the affiliate channel. One judge commented:
"So many entries talk about being an extension of the team, but the eBay partner network is truly integrated. Amazing results!"
Acceleration Partners EMEA and APAC Managing Director Helen Southgate commented on the award wins:
"I'm extremely proud that our team and our clients have been recognised at this year's performance marketing awards. The past 18 months have been challenging, but the resilience of the performance channel has shone through. Since launching our EMEA hub in July 2017, we have been committed to providing an industry-leading service for our clients and driving the industry towards a positive future. I'm grateful to work with such an incredible team and want to thank all our employees for helping us reach this achievement."
Congratulations to all those who won on the night. A complete list of winners can be viewed here.
Get in touch with our global team today to find out how we can help grow your affiliate programme.