A Look Into Our Clients' 2021 Data: Q1 – Q4
Acceleration Partners' clients saw a 21% YoY revenue increase in 2021, with many consumers focused on buying new clothes for new experiences (such as eating out again or travelling), continuing to invest in their homes with pandemic nesting (including home décor and furniture), travelling as restrictions were lifted and trying out new brands to find in-stock items due to global supply chain challenges.
New customer orders and revenue were up 78% and 96% respectively, and the average order value was up 12% as consumers were spending more with each shopping trip. Our clients' global affiliate programmes saw a 6% YoY increase in conversion rates as a result of higher traffic.
There were many ups and downs for e-commerce in 2021—from the start of COVID-19 vaccinations in Q1 to global consumer confidence rising in Q2, travel resuming at the beginning of Q3, and back-to-school season. The Delta variant slowed down sales in late Q3, but holiday shopping kicked off earlier than usual in September, which helped offset a decline.
Consumers were searching for deals earlier than previous holiday seasons, however, shopping slowed down in December because out-of-stock messages were up 256% for U.S. e-commerce, according to Digital Commerce. Costs also increased with online prices, rising 3.5% YoY in November, according to eMarketer.
See our infographic below to learn how Acceleration Partners' clients saw accelerated growth in 2021 while driving new customers in time for 2022: