Services > The Americas
Partner Marketing
Program Management
What brands want and need from their marketing partnerships is steadily growing in complexity and sophistication.
As the partnership ecosystem expands, Acceleration Partners is helping industry-leading brands efficiently set-up, launch and manage their partner programs while strategically optimizing performance-based partnerships.
Partner Marketing Program Management
Partner Program Set-Up & Launch
ESTABLISH goals and key metrics for your partner program
DETERMINE the right incentives to attract and engage the best partnerships for your brand
OUTLINE parameters by which partners promote your brand
IDENTIFY the right partnerships to help you realize those goals and metrics
DEVELOP a diverse portfolio of strategic partners that balances your growth objectives and risk tolerance for your program
Partner Marketing Program Management
Partner Program Management
RECRUIT and engage the right partners
MITIGATE program risks through marketing policy creation and enforcement
ENSURE alignment with your partners through clear communication of critical program and promotional information
COMMUNICATE and track various promotional messaging
RECONCILE adjustments, invoices and pay partners on earned commissions after results have been realized
Partner Marketing Program Management
Partner Program Optimization
TEST new partnerships, strategies and compensation structures
ANALYZE performance results and identify portfolio gaps and opportunities
IMPROVE program components to achieve better ROI, ROAS and CPA
STREAMLINE processes to make room for more value-added partnerships and marketing initiatives
SCALE partnership opportunities and efficiently track performance
“A lot of work goes into managing all of these affiliate partnerships and we appreciate all of the support Acceleration Partners provides!”
Want to know more about the growth of Partner Marketing?
Check out our Evolution of Partner Marketing page.
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